Weekly Startup Ecosystem Overview in the Middle East and North Africa (MENA) / 14-20 October

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There were 10  investments in the MENA between 14-20 October:

Investments: 

5 Egypt, 3 Kingdom of Saudi Arabia (KSA), 1 United Arab Emirates (UAE), 1 Tunisia

Acquisitions: 

1 Morocco, 1 Jordan, 1 United Arab Emirates (UAE)

Sectors Received Investments:

5 E-commerce

2 Fintech

2 Edtech

1 Human Resources

News of the Week

🎯 Tunisia-based edtech startup Sghartoon, raised funding.

Tunisia-based edtech startup Sghartoon has raised $150,000 from the Oman Investment Fund. It offers interactive cartoons, exercises and games with content adapted for dyslexic children. It was part of Flat6Labs Tunisia in 2020.

Transaction Type: Investment

Investment Amount: $150.000

Investors: Oman Investment Fund

Co-founders: Hidayet Ayadi

Country: Tunisia

🎯 Human Resources startup HRCom, raised funding.

Saudi Arabian recruitment SaaS startup HRCom has raised a seed fund from Saudi Manpower Solutions Company (SMASCO), Professional Recruitment agency, Squadio and angel investors. Financial details were not disclosed.

Transaction Type: Investment

Investors: Saudi Manpower Solutions Company (SMASCO), Professional Recruitment agency, Squadio, Angel Investors

Co-founders: Ziyad Al Twaijri

Country:  Kingdom of Saudi Arabia (KSA)

🎯 E-commerce provider startup Zid, raised funding.

Saudi Arabian-based e-commerce provider Zid has raised $50 million in Series B funding led by IMPACT46. Zid enables retailers to sell and grow their own online channels through its two solutions, ZidShip(shipping) and ZidPay(payment).

Transaction Type: Investment

Investment Amount: $50.000.000

Investors: IMPACT46, Wa’ed Ventures, Endeavour Catalyst, Global Ventures, Elm, Arzan VC, MSA Capital

Co-founders: Sultan AlAsmi, Mazen AlDarrab

Country:  Kingdom of Saudi Arabia (KSA)

🎯 B2B e-commerce and distribution platform MaxAB, raised funding.

Egypt-based B2B food and grocery e-commerce startup MaxAB has raised $40 million in a pre-series B funding round from Silver Lake, British International Investment, Disrupt AD, BECO Capital, 4DX Ventures, Flourish Ventures and Africa Platform Capital.

Transaction Type: Investment

Investment Amount: $40.000.000

Investors: Beco Capital, Flourish Ventures, 4DX Ventures, Africa Platform Capital, Silver Lake, DisruptAD, British International Investment (BII)

Co-founders: Belal El-Megharbel, Mohamed Ben Halim

Country: Egypt

🎯 Egypt-based youth-focused fintech Kiwe, raised funding.

Kiwe, an Egypt-based youth-focused social payments startup, has raised funds from valU, the Egypt-based BNPL, the value of which has not been disclosed.

Transaction Type: Investment

Investors: valU

Co-founders: Fatma Khalifa, Omar Kamel, Mohamed Khalifa

Country: Egypt

🎯 Trella, the Egyptian-based trucking market, received a debt investment.

Trella, an Egypt-based digital freight marketplace, has borrowed $6 million from ALMA Sustainable Finance (ALMA) and the US International Development Finance Corporation (DFC).

Transaction Type: Investment

Investment Amount: $6.000.000

Investors:  ALMA Sustainable Finance (ALMA), US International Development Finance Corporation (DFC)

Co-founders:  Omar Hagrass, Ali El Atrash, Pierre Saad ve Muhammad El Garem

Country: Egypt

🎯UAE-based e-commerce startup Santra, raised funding.

Santra, UAE-based ecommerce enablement startup, raised a pre-seed funding round from Infinity Enterprises Investment, value undisclosed. The startup was founded in 2022 and focuses on home businesses. It has not launched its services yet.

Transaction Type: Investment

Investors: Infinity Enterprises Investment

Co-founders: Aziz Jameel

Country: UAE

🎯 Kenzz, an Egyptian-based e-commerce startup, raised funding.

Kenzz, an Egypt-based e-commerce solutions provider, raised $3.5 million in a seed investment round led by Outliers VC.

Transaction Type: Investment

Investment Amount: $3.500.000

Investors: Outliers VC, HOF Capital, Foundation Ventures, Samurai Incubate

Co-founders: Ahmed Atef, Mahmoud AlSilk, Moataz Sami

Country: Egypt

🎯 Egyptian fintech Nexta, raised funding.

Egypt-based digital banking startup Nexta has secured $3 million in funding from digital bank firm e-Finans.

Transaction Type: Investment

Valuation: $3.000.000

Investors: e-Finans

Co-founders: Ahmed Hisham

Country: Egypt 

🎯 Marah, the platform that provides activities for children, raised funding.

Saudi-based events platform for children, Marah, has raised a seed fund from angel investors. Financial details were not disclosed.

Transaction Type: Investment

Investors: Angel Investors

Country:  Kingdom of Saudi Arabia (KSA)

🛒 Mobility startup Badeel is acquired by Moroccan-based Sofac.

Moroccan mobility startup Badeel has been acquired by Moroccan financial services company Sofac. Financial details were not disclosed.

Transaction Type: Acquisition

Investors: Sofac

Co-founders: Al Shaima Al Jahdhami (Badeel)

Country: Morocco

🛒 Fresh Del Monte acquires agricultural technology Decapolis.

US-based agricultural company Fresh Del Monte Produce has acquired a 39 percent stake in Jordanian agricultural technology Decapolis.

Transaction Type: Acquisition

Share Ratio: 39%

Investors: Fresh Del Monte

Co-founders:  Abedalrhman Habashneh (Decapolis)

Country: Jordan

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