The Dublin-based Kitman Labs Raises $52M to shape how sports industry uses data for performance drive

Kitman Labs: an operating system for sport management

Kitman Labs is a Dublin-based sports technology and analytics company which is setting a new industry standard for how elite sports organizations use data and operate it. It announced on the 4 November that it has received $52 million in a Series C funding round led by Guggenheim Investments.

It is worth recalling that this latter is a global assets investment and advisory firm with approximately about $259 billion in assets under management.

Founded in 2012, it created an operating system for sports management. This system allows organizations to turn data from advanced analytics into actionable, team-specific insights that guide decisions regarding talent strategies, performance, health, safety and development.

By bridging the gap between legacy software, audiences and wearable and combining them into one central platform, the initiative creates real-time insights for teams. This improves performance on and off the court, with more than 50 Performance Specialists. These latter have experience in personal coaching, medicine, sports and data science, Kitman Labs provides unmatched expertise and support.

In fact, Kitman Labs is a network of more than 700 elite teams who uses the company’s technology, including the NFL, NHL, MLB, NCAA, English Premier League, La Liga, Serie A Bundesliga, Pro14 and Premiership Rugby.

Empower to shift the sports performance and talent strategy paradigm

The founder and CEO of Kitman Labs, Stephen Smith, asserted that by bringing together data, people and processes, they contribute in empowering team. Consequently, this empowerment leads to rapidly shift to the sports performance and talent strategy paradigm.

Kitman Labs has offices in the US, Ireland, UK, Central Europe, Australia and Japan. Moreover, it has grown its 125-person team to 100, after a 56% growth in global employee numbers. This has resulted in an 80% increase in company size.

In the last two years, the company acquired The Sports Office and Presagia Sports, which contributes in creating the largest dataset of talent. Likewise, it has been an occasion to create a dataset of performance and medical data for all stages of the athlete lifecycle.

In 2022, the company announced that it aims to expand its focus beyond sports to include the military and government service category.

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