Snoonu acquires BiteSight
Snoonu has acquired BiteSight, a US-based startup that connects short-form food videos with restaurant discovery and online ordering. The deal is intended to help the Qatar-based technology company expand its digital commerce capabilities beyond conventional delivery.
The transaction gives Snoonu access to a platform that gained traction in the US market and creates an opportunity to introduce content-driven food discovery to consumers and merchants across the Gulf. It also brings a Y Combinator-backed platform into Snoonu’s digital commerce ecosystem.
Founded in 2023, BiteSight is a social and video commerce startup that connects food discovery with online ordering. Its platform helps users discover restaurants through short-form video content. Snoonu was founded in Qatar in 2019 and operates as a homegrown super app and technology company across e-commerce, quick commerce, on-demand delivery, last-mile logistics, and business-to-business solutions.
Through the acquisition, Snoonu aims to further develop its technology ecosystem and explore new models of digital commerce tailored to the Gulf’s evolving consumer landscape. The company is positioning itself as a broader technology and commerce platform, while exploring how social media, entertainment and online transactions can work together in its regional markets.
