Journify raises 12 million dollars
Journify, an ad signal infrastructure startup, raised USD 12 million in a Series A funding round. The round was led by Al Mada Ventures, with returning investor Silicon Badia serving as co-lead.
The round also included participation from Shorooq, Bunat Ventures, Du Ventures, and Oraseya Capital.
Founded in 2022 by Taoufik El Jamali, Amine Chouki, and Omar Al Shoubaki, Journify builds infrastructure that helps businesses share customer conversion data with advertising platforms. Its technology connects customer activity across digital and offline channels, giving platforms a more complete picture of which campaigns generate actual purchases and other conversions.s
The platform also connects data across web, mobile, offline sales, CRM, ecommerce platforms, backend systems, and data warehouses. It validates and enriches conversion events and activates consented signals server-side across Google, Meta, TikTok, Snap, Amazon Ads, and other platforms.
The funding will support Journify’s expansion into the US and Europe and further development of the AI capabilities behind its platform.
