Investment: “Fluencify raises €3.7 million”
Fluencify, a Stockholm-based end-to-end creator marketing platform, has raised an oversubscribed €3.7 million pre-Seed funding round led by byFounders.
The round included participation from Wave Ventures.
Founded in 2025 by Erik Romdhane, Isaac Norin, and Sam Stones Hälleberg, Fluencify is an AI-run service that helps brands create and distribute authentic short-form content at scale through a global network of vetted creators. The company surpassed €1.7 million ARR in just six months after launching the platform.
Fluencify runs creator marketing campaigns end-to-end: brands define the desired outcome and AI agents handle creator discovery and matching, enabling automated outreach and reply handling. The agents brief creators on the content brands seek, field early questions, automatically schedule posts and paid boosting, and manage cross-border creator payouts across 85+ countries. The company operates an ambassador model where creators work with a brand on a recurring basis rather than one-off paid posts. Fluencify reports more than 13,000 active creators on the platform and works with brands with a combined market capitalisation of €25.8 billion.
The company plans to use the capital to hire engineers in Stockholm, open a New York office, build out US sales, expand its creator network, and strengthen its product offering to current clients.
“As building products becomes easy, getting the word out about them has only gotten more important. User-generated content is the purest way to do so: users recruit new users. Erik, Sam and Isaac have a deep understanding of how social media works and have combined that with outlier levels of hustle to create a solution that actually works. The biggest brands in the world need to use Fluencify to keep up their extraordinary speeds of growth.” — Magnus Hambleton, Partner at byFounders
“From my experience on both sides of the table, as an influencer and running an agency, I found the creative elements of the work were the smallest part. Most of the hours went to finding the right creators, chasing replies, writing briefs, developing content, and paying people across borders. This is work that only scales by hiring. We wanted to build a system so a brand can describe the outcome it wants and get the campaign run end to end, without all the legwork. We’re looking forward to scaling into the US with this backing from byFounders.” — Erik Romdhane, CEO and co-founder of Fluencify
