Investment: “Blee raises $20M”
Blee, a NYC-based provider of an AI-first marketing compliance platform, raised $20M in a Series A funding round co-led by Fin Capital and SMBC Fin Atlas Beyond Fund.
Other participants in the round included Hannah Grey VC, National Bank of Canada, Y Combinator, Penny Jar Capital, Cardumen Capital and Treasury. The raise brought the company’s total funding to $27M.
Led by CEO Guy Shahar, Blee helps legal and compliance teams automate the review, oversight and governance of marketing, product and sales materials. The AI-first platform sits alongside the content creation tools used by marketing teams, applying artificial intelligence to surface real-time feedback on regulatory, compliance, legal, brand and other requirements before materials reach review.
Before publication, Blee supports the full workflow from submission through approval and comment cycles with an audit trail, and after publication it continues to monitor content, including influencers’ social media and websites, for regulatory compliance and brand adherence. Customers include Expedia Group and SoFi Technologies.
Blee intends to use the funds to deepen its capabilities across the full content lifecycle, expand into new industries and geographies, and increase adoption of its product among legal, compliance, marketing and brand leaders at large organizations.
