Weekly Startup Ecosystem Overview in the Middle East and North Africa (MENA) / November 22 – 28

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Last week, there were 4 startup investments in the MENA between November 22 – 28:

Investments:

2 Egypt, 1 United Arab Emirates (UAE), 1 Morocco

Sectors Received Investments:

1 Eyewear & Retail

1 E-Commerce & Marketplace

1 Consumer Goods & Home Decor

1 Financial Services

News of the Week

🎯 Eyewear retailer eyewa raised $100 million.

Online eyewear retailer eyewa, has raised $100 million in Series C funding round. The investment round was led by General Atlantic, with participation from Badwa Capital and Turmeric Capital.

Transaction Type: Investment

Investors: General Atlantic, Badwa Capital, Turmeric Capital

Co-founders: Mehdi Oudghiri, Anass Boumedien

Headquarters: United Arab Emirates (UAE)

🎯 Online marketplace Sylndr has raised $7.46 million.

Sylndr which allows customers to buy and sell their cars as well as find financing solutions, has raised $7.46 million from EFG Hermes, EGbank, EFG Corp-Solutions and other investors.

Transaction Type: Investment

Investors: EFG Hermes, EGbank, EFG Corp-Solutions, other investors

Co-founders: Amr Mazen, Omar El Defrawy

Headquarters: Egypt

🎯 Furniture e-commerce platform ariika has raised $3 million.

ariika, a home décor direct-to-consumer (D2C) e-commerce platform that partners with artisans from around the world to create and curate modern décor brands, has raised $3 million in Series A extension round, led by Beltone Venture Capital and Citadel International Holdings

Transaction Type: Investment

Investors: Beltone Venture Capital, Citadel International Holdings. 

Co-founders: Khaled Attallah, Shahir Arslan

Headquarters: Egypt

🎯 Fintech startup Premium Technology & Services raised $500.000.

PTS, which offers advanced tools for digitising traditional banking cards, tailored to the evolving needs of banks and businesses, has raised $500.000 from BMCE Capital Investments.

Transaction Type: Investment

Investors: BMCE Capital Investments

Co-founders: Samir Younes

Headquarters: Morocco

Other News of the Week:

📌 Iraq-based edtech Eduba has acquired by an undisclosed telecommunications conglomerate for a seven-figure amount.

📌 Saudi Arabia-based investment company Naif Al Rajhi Investment has invested in Jordan’s AI Arabic content platform Mawdoo3 for a strategic stake.

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