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    Weekly Startup Ecosystem Overview in the Middle East and North Africa (MENA) / November 22 – 28

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    Last week, there were 4 startup investments in the MENA between November 22 – 28:

    Investments:

    2 Egypt, 1 United Arab Emirates (UAE), 1 Morocco

    Sectors Received Investments:

    1 Eyewear & Retail

    1 E-Commerce & Marketplace

    1 Consumer Goods & Home Decor

    1 Financial Services

    News of the Week

    🎯 Eyewear retailer eyewa raised $100 million.

    Online eyewear retailer eyewa, has raised $100 million in Series C funding round. The investment round was led by General Atlantic, with participation from Badwa Capital and Turmeric Capital.

    Transaction Type: Investment

    Investors: General Atlantic, Badwa Capital, Turmeric Capital

    Co-founders: Mehdi Oudghiri, Anass Boumedien

    Headquarters: United Arab Emirates (UAE)

    🎯 Online marketplace Sylndr has raised $7.46 million.

    Sylndr which allows customers to buy and sell their cars as well as find financing solutions, has raised $7.46 million from EFG Hermes, EGbank, EFG Corp-Solutions and other investors.

    Transaction Type: Investment

    Investors: EFG Hermes, EGbank, EFG Corp-Solutions, other investors

    Co-founders: Amr Mazen, Omar El Defrawy

    Headquarters: Egypt

    🎯 Furniture e-commerce platform ariika has raised $3 million.

    ariika, a home décor direct-to-consumer (D2C) e-commerce platform that partners with artisans from around the world to create and curate modern décor brands, has raised $3 million in Series A extension round, led by Beltone Venture Capital and Citadel International Holdings

    Transaction Type: Investment

    Investors: Beltone Venture Capital, Citadel International Holdings. 

    Co-founders: Khaled Attallah, Shahir Arslan

    Headquarters: Egypt

    🎯 Fintech startup Premium Technology & Services raised $500.000.

    PTS, which offers advanced tools for digitising traditional banking cards, tailored to the evolving needs of banks and businesses, has raised $500.000 from BMCE Capital Investments.

    Transaction Type: Investment

    Investors: BMCE Capital Investments

    Co-founders: Samir Younes

    Headquarters: Morocco

    Other News of the Week:

    📌 Iraq-based edtech Eduba has acquired by an undisclosed telecommunications conglomerate for a seven-figure amount.

    📌 Saudi Arabia-based investment company Naif Al Rajhi Investment has invested in Jordan’s AI Arabic content platform Mawdoo3 for a strategic stake.

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