Lookiero Outfittery Group, a European online personal shopping company that operates a personalised fashion platform, has closed a €17 million funding round with participation from new investors including Ekarpen Private Equity and the Spanish Society for Technological Transformation (SETT), which contributed €7.25 million.
Other investors in the round include existing backers Acurio Ventures, Perwyn, Bonsai Partners and 10x Group; SETT is an entity under Spain’s Ministry for Digital Transformation and the Civil Service.
Operating across 12 markets, the group combines proprietary technology — including advanced personalisation and recommendation models — with an international team of personal shoppers to deliver tailored fashion services. In 2025 the company achieved a positive EBITDA at Lookiero and completed the integration of Lookiero and Outfittery into a unified technological and logistical platform, improving operational efficiency and enabling the development of new AI-driven capabilities.
The new funding will be used to improve profitability through merger-related synergies while rolling out AI-driven features to enhance personalisation, demand forecasting and supply planning, alongside continued emphasis on the role of personal shoppers and stylists to improve customer experience and margins.
“This milestone marks a new phase for the company, with the completed technological and logistical integration enabling more efficient operations and an improved customer experience across Europe,” said CEO Oier Urrutia.
